Effective Sales Copy Writing

Is your sales copy bringing you the results that you expect?

If not, it's because many small businessmen (and too many copywriters) forget that good sales copy isn't about what you want to say.  It's about what your prospect wants to hear.

If you want to hire a copywriter who can effectively deliver your message, you need to know what separates effective copywriting from poor copywriting.

Here's how effective sales copy works:

Imagine you're having a casual conversation with a friend at the kitchen table.  She's just told you about a problem she has, and you offer her advice.

Before you offer advice, you must:

• understand her problem
• have rapport with her
• have a solution
• be able to clearly communicate your solution
• motivate her to act

Before she takes your advice she will need to:

• know you
• like you
• trust you

Surely, you wouldn't try to help your friend by doing this:

• give her a list of your qualifications
• tell her how long you've been in business
• tell her about your experience that isn't relative to her problem
• speak to her as if you're speaking to a room full of people

You see, good sales copy is user-oriented, not provider-oriented.  Your prospects don't give a fig about you: they just want their problem solved in the least painful way possible.

How Does Your Sales Copy Measure Up?

Which sales copy do you think your prospects would read: one that addresses their concerns, or one that doesn't?  What are the chances that a prospect will hire you if they didn't even read your copy?