Dec 27, 2013

Hofner Violin Bass’ Long and Winding Road into Rock ’n’ Roll History

Previously published on WorthPoint.com

It’s no secret that celebrity endorsements increase a product’s sales. It doesn’t seem to make any difference whether the endorsement is paid or unpaid. Oprah endorsed the Clarisonic skincare device on her show, and sales rose from 1.7 million in 2005 to more than 40 million in 2008. Mark Zuckerberg mentioned the iGrill on his Facebook page, and two hours later the iGrill website crashed due to an overwhelming number of visitors.

Paul McCartney played a Hofner 500/1 bass on the Ed Sullivan Show in front of 73 million people, and the Hofner violin bass became a rock-and-roll icon.

The 1959-1960 Hofner model sports 22 frets, separated chrome pickups, rectangular control-panel cover and pearloid pick guard.

Despite the fact that Hofner produced only 250 of the 500/1 bass guitars in the seven years prior to the Beatles’ Sullivan appearance, Hofner was soon forced to increase production of the violin-shaped guitar just to keep up with new orders. Thomas M. Jordan, current sales director for Hofner, says that the Hofner violin bass has “been manufactured in large quantities almost unchanged for more than 50 years and is always attracting new aficionados.” Read More

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