Dec 3, 2013

Survey Says: Antique Shops Must Adopt More Strategies

I read with great interest Worthpoint’s 2011 Antiques & Collectibles Survey Results, released on Feb 14, 2011. Worthpoint is a leading provider of valuation and associated services for art, antiques and collectibles. The survey was taken from mid-January through early February 2011, and reflects the opinions of dealers and collectors who visited the Worthpoint website during that period.

As I reviewed their survey, my initial reaction was that its results must heavily favor Internet dealers; after all, it was an online survey. As it turns out, this initial assumption about the respondents to the Worthpoint survey was incorrect. Their survey sample was not dominated by Internet-only dealers, but included dealers who used a variety of channels for buying and selling, including the Internet, trade shows, estate sales, auctions, storefronts, and traditional media.

Reading the survey results, I recalled my experience last summer when I traveled to shows and antiques stores and interviewed dealers about “the state of the business”. I thought it might be enlightening to juxtapose my personal results (see Antique Trader’s Oct. 19, 2010, coverage of the Hillsville Market) with the results of the Worthpoint survey and attempt to assemble a balanced view of the buying and selling channels that are actually working for dealers. Read More

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