Jan 20, 2014

Finding a Cost/Services Balance that Pays Off

Most of us who have determined to run our own business have done so for one reason: To be our own boss. Master of our destiny. Captain of our ship. We soon find that our most important skill is the ability to make decisions, because we are faced with dozens of them each day. Marketing decisions alone are legion. It doesn’t take long to learn that in marketing we can do anything we choose to do, but we can’t do everything we’d like to do. We also learn the corollary to this statement: Just because we can do something doesn’t mean that we should do it.

In my last column, I mentioned that I’ve been seeing a lot of ads for some very nice auctions, and I wondered why these auction houses didn’t offer live streaming or an online bidding option. After all, more bidders mean higher prices, which also mean happier sellers and higher auction commissions. Read More

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