May 29, 2014

Raleigh Furniture Gallery: Leveraging the Future

Greek mathematician Archimedes once wrote, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

The concept of leverage — using small efforts to achieve great results — is a curriculum basic to both engineering and business schools. Business owners and investors who use leverage wisely can turn a small investment into a big gain. And if a big gain doesn’t materialize, then it’s easier to lose a small investment than a big one.

Over the past five years, this column has discussed dozens of topics designed to help dealers sell more, manage better and plan effectively. The ideas presented were not original to me; rather, they were compiled from discussions with dealers who had used such ideas successfully. A common thread running through these discussions is that the Internet is a tremendous tool for leveraging an antique business if it’s used properly. It’s easy to spend thousands — or tens of thousands — of dollars to develop a strong online presence in your market. But if you were to spend thousands of dollars, you wouldn’t be leveraging, you’d just be spending.

Thirty-eight-year-old Kevin Mayeu of North Carolina’s Raleigh Furniture Gallery is an antique dealer who understands how to leverage his marketing efforts and operating policies to produce outstanding results. His website, incorporates email, Facebook, and Twitter>>>Read More

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