Feb 5, 2015

Trend Spotting with Web tools

google trends
It’s been said that “a rising tide lifts all boats.” By that reasoning, as the economy improves, all of us should be seeing greater sales revenues. Of course, the “rising tide” of the economy also increases our taxes and expenses, so, relatively speaking, we may not be any better off than we were at low tide. What’s needed for our individual businesses isn’t a rising tide, but a tidal wave in our particular niche. Or, if not a tidal wave, at least a wave big enough to catch with our “fiscal surf board” and ride to Fat Bank Account beach.

How do we spot “waves” that we can ride to greater revenues? With the Internet, it’s easy: We look for trends. On the Web, a trend is an indication of search volume over time. When search volume over a period of time rises, search engines interpret the rise as a trend.

Trending topics that are both within and without our product niche can help our sales. The key to using trends is to know where to find them, how to interpret them and how to apply them. Let’s explore this topic a bit: We’ll start with several easy-to-find antique industry sites, and then look at a way to create a custom analysis to spot trends for the products you sell.

One of my favorite industry sites for checking “what’s hot and what’s not” is Read More

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